IobaToys has inked an exclusive distribution agreement with EDC Wholesale for the manufacturer’s flagship product, OhMyG. The device – a silent, non-vibrating, silicone G-spot massager that ‘taps’ and caresses the G-spot with a pearl-shaped bead – debuted in 2019 and has picked up favourable reviews from a number of sexual health influencers.
EDC will be the sole distributor for the OhMyG across the whole of Europe and IobaToys’ co-founders Martin and Francesca Cirillo-Schmidt say they made this decision based on the distributor’s reputation for supplying high-quality sex-tech products.
“EDC is all about new innovation and technology,” said IobaToys president Martin Cirillo-Schmidt. “We wanted to partner with someone who understands new technology, and that’s why we partnered with EDC. We know they understand the importance of new technology and how it can completely transform the sex toy industry.”
Cirillo-Schmidt added that he was confident that this partnership with will help increase brand recognition for IobaToys in Europe. “We gained quite a bit of Instagram hype thanks to influencers and American press, but we received a lot of messages and enquiries about selling our sex toys in Europe,” he said. “We really wanted to partner with EDC, who can spread the word to potential new clients across Europe. EDC is a fast-growing and expanding player in the industry. They are making a big splash in the European market and we are so excited to be a part of their growth.”
Interested retailers can learn more about the OhMyG and IobaToys’ partnership with EDC Wholesale in the company’s Google Drive sales presentation. Email [email protected] for more information.
