New research commissioned by INTT Cosmetics has revealed fascinating insights into Brazil’s growing erotic market, including which age groups are buying most of the products, what products they’re buying, and where they’re buying them from.
The study also sheds light on consumer behaviour, emerging trends, and the expansion of the sector, solidifying Brazil’s position as a key player in the global sexual wellness industry.
INTT Cosmetics, which has a dominant 30% market share in Brazil, collaborated with sexpert Paula Aguiar on this study, which took place between September and October 2024. The research analysed demographic data, purchasing behaviour, and consumer motivations, providing invaluable information for industry stakeholders.
Key findings include:
The primary demographic for erotic products ranges between 26 and 45 years old, with women representing 55.6% of buyers.
Lubricants were the top-selling product in 2024, followed closely by compact vibrators and flavoured functional gels, which are available in over 60 flavour options in Brazil.
Online sales dominate the market, accounting for 60% of transactions, driven by the accessibility and privacy of e-commerce platforms.
Brazil now ranks fifth globally in online searches for sex toys, reflecting growing openness and interest in sexual wellness.
The study also highlighted global trends influencing the Brazilian market, such as the integration of technology into erotic products and the rise of sustainable options. Notable innovations include app-controlled vibrators and eco-friendly packaging, aligning with the values of environmentally conscious consumers.
INTT Cosmetics has a strong presence in Europe and Latin America, and CEO Stephanie Seitz [pictured] says the company continues to redefine sexual wellness through sustainable practices, cutting-edge technology, and consumer education: “Our partnership in this study underscores INTT’s commitment to fostering a culture of acceptance and empowerment around sexual wellness,” Stephanie said.
For more information visit the INTT website at www.lojaintt.com.br or email [email protected]
