FierceUK is a brand new distribution company launching this month, and it has already secured a distribution deal for the UK and Ireland with leading lingerie brands Male Power and Magic Silk. The founder of FierceUK is Julie Millington, whose background includes stints in wholesale and retail in the fashion, jewellery, lingerie and fancy dress sectors.
“The name FierceUK may be new, but I’m far from new,” said Julie. “I am drawing on my experience as a customer trying to source suppliers and my experience with wholesalers in the past. We will be distributing both Magic Silk and Male Power, working towards the common goal of exclusivity, and have every reason to believe that we can make that happen sooner than later.”
When asked why she thought Male Power and Magic Silk had inked a distribution agreement with a brand new company, Julie replied: “I first contacted Male Power about retailing their collection. We soon discovered they had not got a UK distributor and felt that along with Magic Silk we could do the brands justice here in the UK. We have had an open and honest communication with them from the very beginning, which is we feel the only way to be able to build a strong and successful relationship.”
A Male Power spokesperson added: “Getting in on the ground floor with a company that is willing to give our products the attention that FierceUK is going to give is a major reason. The communication between our companies has been great and our philosophies with regards to customer service are another major reason.”
FierceUK has been sending out catalogues to customers in advance of its launch and appointing sales agents. At launch it had 95% of Male Power products in stock and around 20% of Magic Silk but this was expected to increase rapidly, with shipments arriving weekly.
As an introductory offer, FierceUK is offering ETO readers a 20% discount on all first orders worth £100 or more until the 31st of October. To take advantage of this offer quote the code: ETOUK. Alternatively retailers can order less than £100 worth of goods via the firm’s website and get 10% off their first order. Quote the code: TEDDY. This offer runs until the 30th of November [limit of one offer per customer].
“We will also be offering discounts based upon volume ordered,” said Julie. “We would like to treat every client individually, as every company is different and they all have different needs.”
To support the Male Power and Magic Silk brands, a range of POS materials are on offer including posters, catalogues, canvas prints and LED framed prints. The company is also offering dropshipping.
Julie concluded: “We are a family business and while we may be new to the market we promise to treat every client as we would ourselves like to be treated. We have great quality products with fantastic retail packaging and will cater for many markets including fancy dress, erotic lingerie and men’s boxed briefs.”