Introducing Blush Europe: a new initiative from Tonga and Blush

Posted: February 14, 2018

Netherlands-based Tonga BV has announced that it is now the exclusive European distributor for US manufacturer Blush, and it has created Blush Europe to fully support the needs of the territory. Tonga says that Blush perfectly fits its catalogue of high quality and competitively priced products, and the Blush philosophy that that all bodies are beautiful, worthy and deserving of celebration and pleasure, means Blush products are designed with consumers in mind.

Speaking of the new Blush Europe initiative, Blush CEO Eric Lee said: “Our goal is not simply to sell more product in the European market. What is more important is that we have found trusted partners who share the same values we have, that we grow together, and serve European consumers well.”

Tonga has been distributing Blush products since 2014, and the two companies believe the creation of Blush Europe will see them enjoying an even closer working relationship. Tonga CEO Joop de Jonge explained: “We are proud and happy that, with Blush Europe, we can bring our long-term relationship with Blush to a new level. We have always been enthusiastic about the professional way Eric Lee and his company works.”

Eric Lee added: “Through each other we learn about each other’s cultures, which is wonderful for the personal development of the people in our organisations.”

And the Blush brand will bring a fresh yet complementary perspective to the European market, according to Joop: “The Blush brand is absolutely perfect for the European market with its collection that offers good quality, engaging packaging, and an interesting price point.”

The complete catalogue of Blush products is now available from Tonga. For more information or to place an order visit