Intensity declared a record breaker
Posted: February 1, 2012
Jopen has reported that orders have flooded in for its multi-faceted Intensity sex toy, resulting in record sales. Intensity is a development of a medical device designed to strengthen women’s pelvic floor muscles. It delivers 10 levels of electro stimulation, five speeds of vibration and it has an inflatable shaft so its girth can be personalised to the user
Jopen CEO Susan Colvin said: “Intensity is exceeding all expectations. The first production run sold out faster than anyone could have imagined. Before the second batch was even available we started getting re-orders – I’ve never seen such a response to a single pleasure product during my 18 years in the industry.”
Jopen is allocating extra resources to keep pace with the demand and the firm has reported great interest in its Intensity in-store displays. Each includes a tester unit, so consumers can explore Intensity before purchase, and a preloaded digital screen that shows animated product information. It also includes a conversational segment hosted by the company’s resident sexual health and wellness experts, Ryan and Jessica. In-store displays are supplied free of charge when four Intensity products are purchased.
Jackie White, vice president of sales for Jopen, said: “Because Intensity is a product with a lot of nuances and specialised features, educating the consumer is incredibly important. That’s why we offer the free display – it sells Intensity for you! But the displays are only available for a limited time. Once they are gone they are gone, so I encourage interested parties to act fast.”
Jopen recently uploaded an Intensity testimonial to its YouTube page which provided a first-hand review of the device. Retailers and online stores are encouraged to embed it or link to it.
The company has also launched the Intensity Insider Programme. It targets consumers through an integrated SEO marketing and public relations campaign. The landing page [www.jopen.com/intensityinsider] contains information about the Intensity product and Kegel muscles, and visitors are invited to become Intensity Insiders.
Jopen director of marketing Al Bloom said: “We send our Intensity Insiders regular email updates. Since they are driven to the Intensity Insider landing page through SEO, we educate them not only about the product, but about Kegel exercises. Insiders are also subscribed to an e-newsletter and given information about our sexual health and wellness blog and they have the chance to win a free Intensity, which will be awarded right before Valentine’s Day. The Intensity Insider campaign has doubled Jopen website traffic and there have been over two million impressions through our social media advertising.”