Concept to Consumer Collective (CtoCC) is a new specialist agency established by a group of industry experts with the aim of nurturing product ideas all the way on their journey from initial concept to arriving on a retailer’s shelves.
CtoC says it can offer clients direct access to its unique strategic insight and global industry knowledge, and it boasts in-house experts in branding, marketing, product and packaging design, engineering, logistics, and fulfilment, along with access to cutting-edge technology and numerous patents.
Gary Ayckbourn, co-founder and CEO of CtoCC, commented: “We wanted to be able to provide a wider range of services and opportunities to businesses already in the industry and have those services available from people who understand how unique and wonderful our market is, because they have lived it, work in it, and know the global dynamics of it.”
The team behind CtoC already run successful businesses in the adult sector worldwide and have over 150 years of industry experience between them. In addition, CtoC is assembling a group of expert advisors to help take clients’ businesses to the next level.
Ayckbourn explained: “With the expansion of adult products outside our traditional market, we run the risk of being left behind or left out completely. We wanted to create this collective of people within the adult industry to ensure we have a voice and that if mainstream brands want to explore the possibilities, they are talking to people who come from the business. For example, if they want a sexologist, I would much rather it was someone like Dr Sunny Rogers, who has been in the business for over 25 years, knows it inside out and will represent us properly. If we can have a voice and a central point for us to work together, we can be stronger than ever and define the future of the industry, like we have shaped its past and present.”
The March issue of ETO includes an interview with the founders of CtoCC which goes into much more detail about the project and its aims. Initial consultations are available upon request by contacting hello@ctoccollective.com and for further information on the range of services on offer visit www.ctoccollective.com
