Erotic legwear brand Ballerina has introduced 17 new styles to its collection. The Polish brand, which was established in 1989, has become one of Europe’s fastest growing hosiery companies according to its UK distributor, Alterego Lingerie.
“What makes Ballerina special is their unique collections of high quality tights, hold-ups and stockings, and designs, which keep pace with customer’s demands for modern fashion, and something new,” said Diane Gordon-Freeman, Alterego’s MD, who went on to say how impressed she has been with the brand’s UK sales. “The demand for Ballerina hosiery is growing all the time. I think the demise of Pretty Polly has helped, as consumers tried new brands and discovered Ballerina. Their designs are awesome, they have high levels of quality control, and the prices are great. We sell to all kinds of retailers, and many dropshippers now add them as a sale when selling other items of lingerie. We have no minimum order quantities either, which I’m sure has helped retailers try them.”
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