Net 1on1’s Impound and Precious Metal brands are being featured in Ann Summers’ flagship store’s Bondage Room. The redesigned Ann Summers three-floor store in London’s Marble Arch offered an opportunity for a select line of brands wishing to raise their visibility and popularity with the retailer’s wide audience and customer base. While the store’s upper floors serve a more mainstream, feminine erotic interest, the lower ground floor focuses on raunchier products including bondage and fetish ranges, which will include Net1on1’s recently launched brands, Impound (male chastity devices) and Precious Metals. (metal anal plugs).
Net 1on1 sales manager Sebastian Gonzalez said: “We’ve been maintaining and cherishing a successful and mutually beneficial relationship with Ann Summers for a while now and we are always happy to work with them. This agreement to feature in their flagship store with our own brands is a very exciting development for us since the Marble Arch shop is where it all started; the store has a significance and prestige in the UK adult industry, we couldn’t be more honoured. We launched Precious Metals in the beginning of the year and Impound only two months ago, so to have such an amazing demand and interest in these brands so early after their release is really encouraging and exciting. Both brands have already been taken on by numerous retail giants so having these brands visible in Ann Summers’ flagship store is really the cherry on top of the marble cake! The high quality and strong branding seem to work for both Impound and Precious Metals, but I think the real appeal is the great margin to be made on each sold unit. The continuous expansion of our BDSM and bondage catalogue in this last year has proven to be an extremely successful venture for Net 1on1, so watch this space, we have plenty of tricks still up our sleeves.”
Net 1on1:
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