LELO has announced it has entered the Indian market through a partnership with IMBesharam.com, which LELO describes as ‘India’s favourite adult store’. The Indian market is a little different in that while there is no general ban on sex toys, there are specific laws surrounding obscenity and how sex toys are promoted. It is a potentially large market for brands which comply with the regulations, with over 400m internet users and 65% of the population being under 35. Sales of sex toys were estimated to be around $360m in 2015 but this figure is expected to double this year.
Luka Matutinović, CMO at LELO, commented: “We are excited to bring true innovation to even more consumers in even more markets, especially in these trying times. Our entire focus is on the customers, and more often than not, this requires us to go far and beyond the usual call of duty. For us, this means playing a crucial part in opening up the adult products category worldwide. Much like we design our products for the future, we also act for the future – thus, we need to contribute to the wellbeing of people, and providing pleasure plays a huge part in that. Our existing and future customers in India deserve nothing less. ”
He added that Besharam has a strong presence on all social media, driving a real time engagement with its audience and followers.
Raj Armani, COO at IMbesharam.com said: “We are very excited in forming this partnership with LELO. In fact, it is a realisation of a wish that started when I attended the founder’s address during an XBIZ awards event in 2014-15. At that time, we were in awe of the great brand that LELO has created and the respect and popularity it commands worldwide. They have been part of inspiration in our own brand building process, and now with this partnership, we meet at a crossroads and continue our journey together on the Indian territory. We are ecstatic to represent them in India and we believe our mutual vision to deliver world class products to India audiences will be well received by all sections of Indian society.”
