Eldorado and Paradise Pleasure Products have entered a partnership to launch a new line at XBIZ Expo this weekend. The Art of Illumination range, described by both brands as “the world’s first immersive LED toy collection”, will begin shipping later this month.
The range has launched with four products: The Wand, The Rabbit, The Plug and The Bullet. Users can adjust vibration, LED colour, intensity and rhythm through each toy or via a mobile app. All the toys are IPX7 waterproof and USB-rechargeable, and three of them come with a stand that allows users to enjoy the product’s ambient lighting when they are not actively playing.
Tori Titus-McCrobie, sales director for Paradise Pleasure Products, said: “This partnership with Eldorado is about more than just launching a new product line. It’s about bringing fresh energy into the pleasure category with something that feels new. The Illumination series was created to give retailers and consumers a real reason to lean in and connect. Blending technology, design, and personalization in a way that feels modern, expressive, and fun to explore. Eldorado’s reach, education-first mindset and commitment to innovation make them the perfect partner to introduce Illumination to the US market.”
Paradise CEO Chris Von Huben added: “We created Paradise Pleasure Products to challenge expectations around intimate products, not just how they work, but how they show up in people’s lives. Illumination and Body Illumination represent a new kind of experience where light and sensation come together in a way that feels personal and modern. Eldorado is the ideal partner to help bring that vision to market with the scale, education, and retail support it deserves.”
Wanda Garland, CEO at Eldorado, said: “The Art of Illumination collection from Paradise is one of the first truly new products the industry has seen in years. Paradise has really created something special, and we can’t wait to start shipping them to stores.”
See more at eldorado.net.
