Hot town, summer in the city – System Jo comes to Oxford Street

Posted: August 10, 2015

System Jo is currently running a summer campaign with Harmony’s flagship Oxford Street store to promote the brand’s range of flavoured lubricants. Under the tagline ‘When things heat up, keep cool with Jo’, the window of the London store features a playful beach-inspired theme which includes giant sized bottles of the System Jo’s strawberry, vanilla and chocolate flavoured lubes.

Inside the store, the tester station is loaded with a wide range of flavoured lubes plus a selection of pre-made recipes from the Jo Mix N’ Match Menu – designed to show consumers how to mix two or more flavours together in order to create a fully customised experience.


System JO brand ambassador Rebecca Anniuk said: “While teaming up with Harmony stores, we wanted to do something exciting to launch Jo brand in their stores and support their exposure to new clients. Our flavours are a key part of our success, with a range of 17 different flavours to choose from that utilise no added sugars or artificial sweeteners. There is definitely something for everyone, and as we only use natural flavourings they perform well and taste great. It’s a huge compliment to be involved in the Harmony window and we hope as many people as possible enjoy the flavour station.”

Harmony store manager Jamie O’ Sullivan added: “We are delighted to have been able to work with System Jo developing the summer window. The play on flavours is a great theme and we have already seen an uplift in sales, with customers using the taster area to their full advantage. System Jo has been a great partner for us this year and brought with it great sale. As an all-encompassing brand, it provides a wide range of products, especially female gels and climax creams. that have been in demand from the customers.”

The System Jo display is set to run through September.