Hot Octopuss made history on 6th March 2021 by being approved for the first sex toy ad ever to be featured in UK broadsheet news publication, The Guardian. Originally founded in 1817, The Guardian is sister to the world’s oldest Sunday newspaper, the Observer, and is considered one of the world’s most influential media platforms.
Hot Octopuss’s couples’ sex toy, Pulse Duo Lux, was pictured alongside its two wrist wrap remotes and a scannable QR code beside a tattooed male model and the tagline ‘Making Lockdown Bearable’.
Hot Octopuss COO Julia Margo will be discussing the reasoning behind the move, and the response received from the ad, in the April issue of ETO.
