In light of the global economic impact of the US government’s tariff policy, Honey Play Box has said it will not increase retail prices during 2025.
In a statement released on Tuesday 29 April, the brand said: “In these times of uncertainty about the rise of global tariffs, Honey Play Box is certain about their decision not to increase retail prices for 2025, reinforcing their commitment to accessibility and quality for sexual wellness.”
Honey Play Box said that it was aware of the impact tariffs would have on the industry, but believed that sexual wellness should be accessible to all, especially when so many people are facing financial pressure.
Vincent Renou, Honey Play Box’s global sales manager, said: “Americans are already experiencing [the] impact of rising costs of their everyday necessities. As a brand in a non-essential category, we believe it’s our responsibility not to add to that burden. We’ve worked hard to innovate and deliver premium quality toys at accessible prices and that will not change.”
Honey Play Box also used the statement to request that retail and distribution partners honour the brand’s decision to lock MSRP for 2025, “to help keep things fair, consistent, and clear for everyone involved”. The brand expressed that partners can look forward to continued support via promotional efforts and event assistance.
Vincent Renou added: “We’re incredibly grateful for the partners and distributors who help us grow and share our values of innovation and accessibility for sexual wellness. We know this year won’t be without its challenges, but we’re in this together and we will always strive to show up for the community.”
