Holland & Barrett takes a healthy interest in Lelo

Posted: June 9, 2010

Health food chain Holland & Barrett, which has over 550 branches in the UK and Ireland, has added a selection of Lelo products to its online store. Items being stocked include Luna beads, the Nea massager and the Gigi and Iris vibrators. Holland & Barrett first dipped its toes into the adult waters in August 2009 when it introduced massagers from Emotional Bliss to its online offering. These continue to be stocked on the site.

Commenting on the Lelo deal, Michelle Ingleby, Holland & Barrett’s Senior Category Manager said: “As the leading health and wellbeing retailer in the UK, we offer a comprehensive range of products, of which sexual health is an important sector. We’re pleased to welcome this new range into the UK as part of our ongoing commitment to providing the best new products to our customers.”

Vicky Cunningham, Lelo’s Country Manager for the UK, added: “We are delighted to be working with Holland & Barrett to bring Lelo pleasure objects to a new market segment. The UK is a major growth market for us and being Holland & Barrett’s choice to aid their expansion into this segment reinforces Lelo’s leading market position in this industry.”