Hex appeal: Lelo Hex scoops iF Design Award
Posted: February 14, 2017
Lelo has announced its Hex condom has been awarded the prestigious iF Design Award in the category of healthcare. The company says this represents a massive boost for its already popular new Hex condom, and a prestigious addition to a recent run of mainstream awards. Recognised as a symbol of design excellence around the world, the iF Design Awards receives over 5,000 submissions from 70 countries every year. They are presented by Germany’s oldest independent design organisation and awarded by a 58-member independent international jury.
Lelo launched its Hex condom in 2016 with a high profile campaign featuring Charlie Sheen as brand ambassador. Hex spent seven years in development, resulting in a condom that Lelo said combined thinness and strength through its network of interconnected cells. The iF Design Award will join other recent accolades in Hex’s trophy cabinet, which includes prestigious awards from Italy and France. Lelo has previously been awarded the Red Dot Design Award and the Cannes Lions.
Lelo CMO Steve Thomson said: “Fantastic news once again for Lelo and the Hex condom! This is the perfect way to show how the seven years of hard work we invested in Hex was absolutely validated. The demand for these condoms is growing – we’ve already started selling out in same places in the US! – and that demand is being reflected in the critical reception. We couldn’t be happier that we’ve done what we set out to do: make a difference.”