Blush has announced it has rebranded its Loverboy collection of dildos and strokers and it will now be known as Coverboy. The products will remain the same and new packaging is on the way, along with digital assets and retail support tools available in the Blush Brandfolder.
“It’s official – Loverboy is now Coverboy,” said Blush sales representative Benny Neff. “We’re excited about this update and how it will even better represent the fun, flirty vibe of Coverboy products. We know how beloved this line is and we want retailers and shoppers alike to rest assured that it is a change in name only. Everything people appreciate about the line will stay the same – these are still the same great products you know and love.”
Blush says the Coverboy collection of dildos and self-lubricating butt strokers is designed to emulate the men shoppers might encounter in their daily lives online and in person, including both typical man-on-the-street identities and fantasy personas. “An alternative to oversized or unrealistic representations, firm and flexible Coverboy dildos realistically recreate the unique shapes, sizes, and characteristics of human penises, including curved shafts, plump and compact scrotums, stout shafts, and more,” the company said. “Coverboy masturbators are soft, flexible, and filled with sensational textures. Featuring self-lubricating technology and PerfectFlo Air Valve Control, these super-soft TPE strokers are a must-have for retailers.”
If you have any questions about this rebrand you are urged to speak to your Blush sales rep or contact sales manager Nancy Cosimini via [email protected]
