Good Girl Art inspires new STM collection

Posted: September 4, 2012

Kevco Wholesale has announced that the Seven ‘til Midnight 2013 Holiday Collection is about to launch, with some lines available to order now. Kevco says that sales of the label, which was voted Best Lingerie Brand at the 2012 ETO Awards Dinner, are increasing on a monthly basis and it is now taking pre-Christmas and Valentine orders to ensure stock availability.


For its newest offerings Seven ‘til Midnight took inspiration from Good Girl Art – the definition of which is, according to popular culture historian Richard A Lupoff: “An illustration depicting an attractive young woman, usually in skimpy or form-fitting clothing, and designed for erotic stimulation.”


Kevco says the collection delivers a seductive fantasy and brings to life the alluring art of pin-up. And by popular demand, Seven ‘til Midnight’s catalogue once again doubles as a calendar and is offered in a glossy spiral bound format. The 16-month calendar features original hand-sketched pin-up personalities and provocative quotes, taking us through a year in the life of the good, the glitz, and the glam.


Lynne Seeds, Kevco national sales manager, said: “For the 2013 holiday season, Seven ‘til Midnight offers fashion forward and form flattering designs in luxurious and sparkling fabrications. Evoking playful glamour and luxurious chic, the collection features bustiers, chemises, teddies, babydolls, bra sets, and panties in eye catching sequins, sumptuous satin, luscious reds, bright pinks, paisley floral lace, and Lurex trim. Highlight of the collection include: Simply Stunning, featuring shiny stretch satin in red and green with delicate gallon lace and rhinestone pendant; Extravaganza and Beyond Innocent, which features shiny mini sequins in classic black and cheery hot pink; while fiery red paisley net grouping Behind Closed Doors and bright pink neon Scandalous heat up the holiday season in style.”


Seven ‘til Midnight also caters to the plus size market with its Baby Got Curves Collection, which features styles that have been specifically tailored to fit and flatter curves.


Lynne Seeds added: “Following in the trend of retail this collection offers lots of glitz and glamour, with sparkling sequins predominant within the collection, and the sophistication from the Simply Stunning collection offering Basques, chemise and bra panty and suspenders, in gorgeous silk, edged with black lace in a fantastic shade of red and green – very festive!”


For more information visit or call Kevco on 0871 811 1100.