Give Lube arrives
Posted: November 2, 2011
There is a new player in the lube market – Give Lube is a Bristol-based start-up with a stated mission to develop high quality new brands that support their ethos of giving the ultimate pleasure to sexual partners, and the first product to go on sale is Lubetube.
Lubetube is aimed at 18-30 year olds of all genders and sexual orientations. Give Lube say they have created a simple yet modern, cool brand name which will really connect with young adults: “Our brand name has some familiarity and is therefore a recognisable and memorable name, not only to UK consumers but to English speaking and even non-English speaking countries around the world,” said Give Lube MD Nigel Powell.
Lubetube Premium Aqua Gel is available now and a Silicone+ formula will be available soon. Premium Aqua Gel has a recommended retail price of £3.95 (Mini – 30ml), £8.95 (Midi – 100ml) and £12.95 (Maxi – 250ml). It is both paraben-free and glycerin-free and is enhanced with Aloe Vera and panthenol for additional skin care. The Silicone+ formula has Aloe Vera plus vitamin E.
Give Lube does not intend to sell direct to consumers from its website but it will be undertaking a range of creative new media marketing techniques to develop brand awareness and relationships directly with consumers, with the aim of driving business to its stockists. This will include pay-per-click advertising, YouTube infomercials, social media marketing, app development and a unique collaborative approach with a rock band. Point of sale is also being developed for retailers.
Sex Toys Buzz was one of the first sites to review the product and their comments can be seen at http://sextoysbuzz.com/sexual-lubricants/lube-tube-review
For more information call Give Lube on 01454 878 772 or visit www.givelube.co.uk