Pride Amsterdam 2024 saw Svakom showcase a five-metre-tall version of its Jordan thrusting anal vibe. The larger-than-life model appeared at the Canal Parade on Saturday, 3rd August, where it carried the message ‘Explore Uranus’ on its side.
Svakom partnered with EasyToys for the event and Hannes Hultman, Svakom regional director for Europe, said: “Supporting pride has always been important for us, and when the opportunity came up to do it together with our partner EasyToys we of course said yes. The theme of this year’s pride was ‘together’ which fits us perfectly as the word Svakom means ‘together’/’for everyone’.”
Svakom global marketing and PR manager Weronika Szczesna added: “This toy represents our dedication to promoting pleasure for all and encouraging exploration without judgment. Jordan was selected for its innovative design and the way it pushes the boundaries of traditional pleasure products, making it the perfect symbol for an event focused on inclusivity and acceptance.”
