iroha has put together a bundle of its popular and top-selling products in a selection designed to inspire self-care, pleasure and relaxation, wrapped in a Japanese-style bag. Available for pre-order now from the Tenga store, the iroha Lucky Bag is priced at £/€175, which works out 20 percent cheaper than the total retail value of £/€221 if the items were bought separately.
The limited edition iroha Lucky Bag is inspired by Japan’s New Year tradition of Fukubukuro (Fuku 福 meaning good fortune and Bukuro 袋 meaning bag). Fukubukuro is Japanese custom rooted in the saying “there is good fortune in leftovers” (nokorimono ni wa fuku ga aru). The tradition began with merchants selling surprise bundles of surplus items at discounted prices. Inside the 2026 bag, customers will find the mai Tsuru vibrator (which converts low-frequency sound waves into vibration), Bergamot and Bitter Orange Foam intimate care wash, the petit Shell toy, a tote bag and stickers.
Monica Chang, iroha’s marketing manager for Europe and North America said: “The iroha Lucky Bag is our way of thanking our fans with a Japanese New Year tradition. We want to create a special bundle that brings pleasure and good fortune to people at an affordable price. As part of iroha’s mission, we hope to create an environment where more people take care of themselves through self-pleasure and self-care. With New Year being the time where people often reflect and set new goals, we encourage more people to incorporate self-pleasure into their self-care routine.”
Pre-orders are open at the Tenga UK, US and EU stores now.
