Full range of supporting POS for new Pjur serums

Posted: August 19, 2014

Pjur has announced that it is offering its retailers a full-spectrum POS package to accompany its three innovative new products: Pjur Superhero Delay Serum, Pjur Back Door Anal Comfort Serum and Pjur Analyse Me! Anal Comfort Serum. Promotional materials include leporellos (accordion-style fold-out leaflets), countertops, online banners, and a specially redesigned tester display.

The POS materials are available in German, English, French, and Spanish, and Pjur says they feature an eye-catching design and format, with clearly laid out product information, that will make them the centre of attention in any store. Retailers are urged to order immediately so they can start benefitting from Pjur’s B2B and B2C ‘Get Concentrated’ campaign.

Online retailers are also being supported, with web banners in a number of formats which support sales activities by providing additional information, such as tips for proper use. This information is also available in text form for inclusion in retailers’ own websites or online shops.

The company describes its new serums as revolutionary, as they form an invisible, neutral film on the skin. The film is said to reduce sensitivity but not sensation – without numbing agents. Pjur adds that unlike other products, which can take 15 to 20 minutes to become effective, these serums start working in as little as 15 seconds, and the effect can last for several hours. And because they are effective so quickly, the products are perfect for customers to test on the palm of their hand at the point of sale. With this in mind, Pjur has optimized its tester displays to fit not only the usual 100 ml bottles, but also the smaller Pjur serums perfectly.

Pjur Superhero Delay Serum is the latest addition to Pjur’s Superhero series, which already includes a lubricant, a spray and condoms. The new delay gel for men is said to enhance smoothness and provides a desensitizing film around the penis, reducing sensitivity without numbing. It is free from lidocaine and benzocaine and is safe for daily use. The two new anal serums are additions to Pjur’s Back Door and Analyse Me! series, which already includes various products for use in the anal area. The Pjur Back Door Serum is suitable for impulsive anal intercourse and both products use the new formulation to create a protective film on the skin, thereby reducing sensitivity – again, without the use of anaesthetics like lidocaine and benzocaine. These new products are also safe with condoms, and suitable for daily application. The combination of the anal glides from the two matching series is said to create an experience that becomes particularly intense for both partners

The new serums come in bottles which now have pump dispensers, allowing for easy and precise dosages. Following Pjur standard practice, the product descriptions and instructions for use on the outer packaging are provided in eight languages. All products are available now and ready for shipping. For further information visit www.pjur.com