FT London has announced that it will now be using the name Gvibe as its brand and trademark name. The decision was made, according to the company, because it realised from attending trade shows and exhibitions that the majority of its customers associate it with its best-selling product, the Gvibe dual-ended stimulator [pictured].
It has been a hectic start to 2018 for the firm, with its US operation relocating from Burbank to a larger warehouse in the Santa Clara district and attending four trade events in January: ANME, AVN,and Xbiz in Los Angeles, and Salon International de la Lingerie in Paris. Of the latter, Gvibe said: “That was a show of grace, refinement and emphasised femininity. We were pleased to present our products to people with a refined taste among such a variety of lace, bras, stockings and the most exquisite lingerie.”
Gvibe is also preparing for Brexit, and as a result all its EU orders will now be processed by its Estonian department. This move came into effect on February 1st.