Hull-based Alterego Lingerie has announced that it has added 18 new lines to its Shirley of Hollywood collection. A mixture of chemises and body stockings, the new lines are available now from Alterego, the American brand’s exclusive distributor for the UK.
“The new lines are really good additions,” said Alterego operations director Gareth Laycock, who added that some older Shirley products have been replaced with the new arrivals.
“The manufacturing standard is fantastic, which is what we’ve come to expect from Shirley of Hollywood,” Laycock continued. “The new bodystocking designs are very raunchy, and some of them go up to queen size, which is something our stockists continually ask us for. And all of the garments are attractively gift boxed. Shirley of Hollywood is a very professional company, and integrity and innovation are really important. They take a view that they don’t compete with other manufacturers, but concentrate on doing their own thing, providing high-end, high-fashion intimate apparel painstakingly crafted to uncompromising standards. We are very proud to represent them.”
Alterego Lingerie:
[T] 0845 094 6603
