Fifty Shades window results in sales boost on Oxford Street

Posted: February 7, 2019

Ahead of Valentine’s Day, Harmony’s branch on London’s Oxford Street installed a Fifty Shades Freed window and in-store display – and the retailer has subsequently reported both an increase in footfall and a spike in interest for the collection.

The left-hand side of the exterior window sports a vinyl of Lovehoney’s advertising campaign for its Fifty Shades Freed Official Pleasure Collection, inviting lovers of the book and film to ‘Let Your Fantasies Be Freed’, while the right-hand side features a floral display of white and pink roses with elevated bell jars containing products from the collection. The collection has its own section inside the store, and a large curved panel also highlights the range.

The display was designed in-house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney sales consultant. She said: “It was wonderful teaming up again with Jamie and the team at Harmony. Harmony is rightly renowned by everyone in the industry for its gorgeous window displays and collaborative approach. It is great to work with a retailer who really wants to maximise sales by promoting the products in such an eye-catching way.”

Jamie O’Sullivan, area retail manager of Harmony, said: “This fantastic window display has created a real buzz with our customers as well as the Harmony team and increased footfall. We’ve really enjoyed working with Lovehoney on such an exciting promotion. The support from Laura has been second to none and we are grateful to have such support from a brilliant team in helping us to drive sales.”

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