Fifty Shades takes on Star Wars – sort of

Posted: June 5, 2015

Lovehoney has been nominated for a top licensing award at the upcoming 2015 LIMA Awards. The online retailer’s Fifty Shades of Grey Official Pleasure Collection is up for Best Film, Television, or Entertainment Live Action Licensee – Hard Goods award.

LIMA (The International Licensing Industry Merchandisers’ Association) is the leading trade organisation for the global licensing industry and Lovehoney co-owner Neal Slateford said: “These awards are genuinely the ‘Oscars’ of licensing and it’s brilliant to be nominated. It’s a real sign that Lovehoney is making yet more inroads to the mainstream.”

Lovehoney is up against the likes of Hasbro with their Star Wars Inquisitor Lightsaber and JAKKS Pacific’s Maleficent product line, plus Sega’s Alien: Isolation video game, Trick or Treat Studios’ AMC The Walking Dead Halloween masks and costumes, and Weeks Roses’ Downton Abbey/Anna’s Promise rose. The 2015 LIMA Awards will take place in Las Vegas on 9th June.

Slateford added: “I think I can say with some certainty that this is the first time a flogger has been in competition with a lightsaber.”