Lovehoney has announced that the final Fifty Shades of Grey range of products, Fifty Shades Freed, is shipping now. The company says the new collection is already breaking the sales records set by the previous ranges – Fifty Shades of Grey: The Official Pleasure Collection and Fifty Shades Darker: The Official Pleasure Collection. Fifty Shades Freed: The Official Pleasure Collection has also been the main attraction at many trade events across the world since it premiered in July at ANME.
The collection consists of 17 products in a fashionable purple and rose gold colourway, and design elements include a heart-shaped tip for the Crazy for You Bullet Vibrator and a stainless steel rose gold love ring engraved with ‘I want you. Now’.
Lovehoney’s trade sales team expects the My Body Blooms Remote Control Knicker Vibrator and the petal-shaped Desire Blooms vibrator to be bestsellers. Sales manager Jim Primrose said: “The Fifty Shades Freed range is the result of years of research and market-leading product development to come up with the best range yet and we are delighted with the positive response thus far by customers established and new to this incredibly diverse and unique collection.
“Lovehoney are the only company with the official licensed collection for Fifty Shades of Grey. No other company in the industry does more collaborative work with their customers than Lovehoney and with more retailers than ever contacting us to do staff brand and product training the demand is greater than ever for Fifty Shades.
“There is no other brand out there quite like Fifty Shades to attract new customers to your business and with the new Freed collection, we are catering for an even wider customer demographic, resulting in more sales for our distributors and their retailers alike.”
The range is shipping now. For more information visit www.lovehoneytrade.com
