Feeld celebrates 50 years of Pride with free Stonewall 50 typeface

Posted: July 5, 2019

Dating platform Feeld has released a typeface to commemorate Pride’s Jubilee and the 50th anniversary of the Stonewall riots. Stonewall 50 is offered as a free download – though Feeld encourages users to make a donation to Pride in London or their local LGBTQI+ organisation in lieu of payment. The font may be used to create posters, banners, T-shirts, and other materials in advance of the upcoming Pride parades around the world.

Feeld’s creative director Steve O Connell and the firm’s in-house creative team collaborated with typeface designer Bobby Tannam in devising and creating Stonewall 50. O Connell commented: “The inspiration came from the vernacular, handmade letterforms adorning the placards of the Stonewall protesters. The typeface draws on concepts of personal expression and individuality; it celebrates the beauty and dignity of each human being, their uniqueness, and the validity of their personal experience of sexuality and gender.”

The typeface comes with three in-built widths and styles, all of which reference the variety of lettering found on Stonewall placards. Feeld says that when used, the font generates a code to randomly select a variation of width and style, resulting in a diverse and visually arresting arrangement of characters.

Feeld’s first participation in Pride in London will take place on 6th July. The campaign ‘Free To Be’ celebrates the freedoms and privileges made possible by the hard work and continued resistance of LGBTQI+ communities over the last 50 years. Feeld will participate with an electrically powered bicycle float, showing support to London Climate Action Week overlapping with Pride Parade.
The company has also released a set of 5 new app icons inspired by Pride, which are available to users globally.