Vice president of pheromone fragrance brand Eye of Love, Jacqui Rubinoff, was a guest at the third annual Sex On The Beach event in Venice Beach, Los Angeles, in August. Actress Serena Kerrigan hosted the event, and Margie Plus [pictured left] moderated a Q&A panel with Rubinoff [pictured right] on the science of pheromones.
The panel discussion explored topics like the power of pheromones to improve friendships and careers, myths about pheromones, and fragrance-layering with odourless pheromone perfume.
The night included workshops, brand activations, tarot readings, and a sex toy station for guests to learn about all things pleasure. Eye of Love’s bestselling products were present in 200+ gift bags.
“It was an honour to share my knowledge about pheromones at the Sex on the Beach event,” said Rubinoff. “As pheromone perfumes increasingly become an integral part of the wider beauty category, we’re witnessing a significant shift in consumer interest. It’s an exciting time for pheromone brands, and events like Sex on the Beach are not only spotlighting this niche but also paving the way for startups to innovate and thrive in the space.”
The event was organized by creative agency Ethereal, which specialises in beauty and sexual wellness, and Nicole Rourke, Ethereal agency CEO and founder, said: “For three consecutive years Sex on the Beach has been a huge success and we are delighted to have hosted Jacqui Rubinoff as our panellist. Our events provide a unique platform for brands and experts to showcase their innovations and engage with a dedicated audience, further blending the sexual wellness and beauty industries. We strive to support up and coming brands, giving them a voice and a platform – while educating consumers on newest trends and products.”
