Exhibitor preview: Scala Playhouse

Posted: June 18, 2012

Visitors to Scala’s stand can expect to see many new product launches from a variety of different brands. One of the highlights is expected to be an entirely new assortment from the award-winning ToyJoy brand, an expansion to the colourful Funky collection. Also, following on from Swan’s great success Scala will introduce five new Swan models, each of them with very unique features.

Scala will also be presenting the ‘Petit en cute by nature Le Bebe’, new vibrating eggs from Extase. And although less might be more, more is better – which is why it is also introducing a Le Bebe Twin Set, two eggs that operate individually from one wireless remote.

A separate area of the stand will be dedicated to the luxury lingerie and costume brand Leg Avenue, presenting the newest collection with sexy Halloween outfits, bedroom lingerie and stunning hosiery.

In addition, all the latest products from Scala’s portfolio of brands including Pipedream, Vibe Therapy and Splash, as well as a selection of UK-only aromas and consumables, will be on display. A Scala spokesperson said: “We aim to give visitors a taste of all that’s new, and members of the Scala team will be more than happy to sit down and talk to you in detail about the new collections.”

Orders placed at the show will attract an extra 10% discount and there will also be other exclusive special offers to tempt retailers.