ETO can reveal today that EroSpain has announced a strategic international alliance with Triple A Marketing, the group behind Satisfyer and Fun Factory. A spokesperson for the B2B trade fair (taking place this weekend in Barcelona) told us: “This five-year commitment marks a turning point for the event and the industry at large.”
More than 3,000 professionals from the international erotic industry are expected to congregate at Fira Barcelona between 25 and 27 May for this year’s edition of the expo, which has evolved during the past three years into a key platform for manufacturers, distributors, retailers and thought leaders, offering a vibrant environment for discovering trends, forging partnerships and generating B2B business on a global scale.
The new long-term partnership will allow both EroSpain and Triple A Marketing to amplify their international visibility and prestige. The EroSpain spokesperson said: “The presence of Satisfyer and Fun Factory will not only elevate the show’s global reach but will also help [to] position EroSpain as the definitive business hub for the erotic industry in southern Europe and beyond.”
They added: “This alliance also reflects the increasing strategic value of EroSpain as a global platform for brand expansion, visibility and commercial success. With its strong Mediterranean identity, premium curation and strictly B2B format, EroSpain offers precisely what innovative, high-growth companies like Satisfyer need: a gateway to serious business, high-level networking and targeted international exposure.”
In practical terms, the partnership means that Satisfyer will use EroSpain as a space to showcase exclusive product launches, innovations and collaborations. The EroSpain spokesperson said: “This agreement goes far beyond a standard sponsorship: it reflects a shared vision to strengthen the future of the sector, support business growth, and shape the next chapter of erotic innovation. It reinforces EroSpain’s commitment to excellence and confirms its role as the epicentre of sexual wellness and erotic design in Europe. This is not just a partnership – it’s a milestone for the entire industry.”
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