Lovehoney B2B has announced it has extended its mainstream retail offering by stocking a range of sex toys online and in-store with Superdrug. Lovehoney hopes that the partnership with the health and beauty retailer will introduce a fresh new audience to the brand and promote happier sex lives.
Lovehoney first ventured into the mainstream market in 2019 and sees it as an important priority for the business. The company believes that these retail advances, alongside flourishing market growth, demonstrate that sex toy positivity is gaining widespread mainstream traction.
The Superdrug range includes four products which are aimed at users of all levels, including those who are brand new to sex toys, with the underlying theme of sexual wellbeing: the Excite 10 Function Bullet Vibrator, the Excite 10 Function Finger Vibrator, the Excite 10 Function Rabbit Love Ring, and Excite Silicone Pleasure Balls. These can be purchased online and in 433 Superdrug stores.
Lovehoney national account manager Sarah Poole commented: “We are hugely excited to have launched into Superdrug and this is a significant step for Lovehoney. It’s no secret that sex toys are becoming increasingly more mainstream and accessible and people are becoming more comfortable in buying them, helping healthier, happier sex lives be more accessible too!”
The products can be seen online at https://www.superdrug.com/b/Lovehoney
