Evolved crosses the Atlantic

Posted: August 8, 2008

The newest name in adult toys, Evolved Novelties, has declared itself delighted with the response it received from the UK trade when the range had its European premiere at July’s ETO Show at the NEC, Birmingham.

“The response was – overwhelmingly – positive,” said Evolved Novelties President Greg Alves. “We went to Birmingham, not really knowing what to expect and were blown away. From the organization of the [ETO] show, to the qualified buyers in attendance to the phenomenal feedback on our products – the show was a success.”

Evolved’s European debut at the ETO Show came very close after the range was launched in the US at July’s AVN Adult Novelty Expo in Los Angeles, to a similarly enthusiastic reception: “It’s all been quite amazing,” said Alves. “One week we’re in Los Angeles receiving kudos and words of encouragement and literally a week later we’re receiving the same feedback in England. The only thing that was different was the accent. It’s very exciting!”

Boasting cutting-edge product design and innovative packaging in highly stylised metal tins, Evolved Novelties’ launch range includes: Fusion (pictured), Fleur-de-Lis, Citron, True Love, Diamond, Symphony and Dream Maker and there are plans for over 30 designs in total.