STIMULATE returns to Nashville, Tennessee, from 2–4 August 2027, bringing together professionals from across the sexual wellness, health and pleasure sectors for its annual B2B trade show and conference.

Described by the organisers as North America’s only B2B sexual wellness trade show and conference, STIMULATE welcomes retailers, vendors, medical professionals, sex educators, independent sellers, home party operators, pelvic floor therapists, medtailers and other professionals working across the sexual wellness market.

Product categories represented at STIMULATE include pleasure products, lubricants, personal hygiene and intimate care, contraceptives, grooming and body care, feminine care, men’s health, reproductive health, games and novelty products, alongside emerging brands and new category innovations.

The event combines product discovery and sourcing with opportunities to meet established manufacturers, founders, distributors, science-backed businesses and emerging brands, while providing networking and business development opportunities throughout the show.

STIMULATE+Educate also forms an important part of the event, offering industry education covering sexual wellness, product knowledge, retail and business operations, consumer engagement and medical-led insight. Full details of the 2027 education programme and show agenda are still to be announced.

Professionals interested in exhibiting at STIMULATE 2027 can contact the organisers at stimulate@retailminded.com.