ETO Show official hotel is now sold out

Posted: June 4, 2014

The ETO Show’s official hotel, the Crowne Plaza on the NEC complex, is now sold out for the duration of the event. Visitors who intend visiting the show or attending the Awards Dinner and staying over can take advantage of a special rate at the nearby Holiday Inn Express, which is also on the NEC site but a little further away from the exhibition hall so a car or taxi will be required. Rooms at the Holiday Inn Express are offered at £52.00 including breakfast with parking being charged at £7 per car for 24 hours. Click here to book and ensure you enter ‘ETO’ as the group code in order to receive the discounted rate. For alternative rooms the reservations number is 0121 782 3222 – please quote ‘ETO’ when booking to secure the special rate.

This month’s ETO Show will feature the largest gathering of trade suppliers ever seen at a UK event, with the industry’s leading names in distribution joined by specialist suppliers from around the world and even including major US brands – Pipedream Products and Topco – for the first time.

Retailers, online stores and party planners who have an interest in pleasure products, lingerie and sexual health lines will find suppliers for every major industry brand on display, along with a number of new entrants to the market. Further incentives to attend come from the number of brand new launches scheduled for the event and the fact that buyers who place forward orders at the ETO Show can enjoy significant discounts from many exhibitors. A guide to exhibitors can be found in the June issue of ETO along with more details about the event.

An added attraction for visitors is the Lingerie Catwalk, where exhibitors’ latest costume and lingerie designs are showcased three times a day (see picture for a selection of last year’s lovely models). The ETO Show, which is free to attend, takes place in The Pavilion at the NEC (National Exhibition Centre) in the Midlands on Sunday June 22nd and Monday June 23rd and we’d love you to join us. For more information visit

The evening of the first day of the ETO Show will see the industry gather in the Concourse Suite at the NEC for the presentation of the 2014 ETO Awards in association with Fleshlight. If you’d like to join around 300 other industry professionals and be one of the first to discover who will be walking off with our coveted trophies this year then please contact Tickets are priced at £95 (+ VAT) each and this includes a champagne reception, three-course dinner with wine, the presentation of the awards followed by dancing to live entertainment.