ETO Show countdown: Cyrex/ElectraStim
Posted: June 17, 2014
Cyrex will be promoting its ElectraStim range of erotic electro stimulators including its now patented Flick models which incorporate a motion controlled feature and are the only stimulators on the market which are rechargeable. The products will be incorporated into a retail display, including a mini video player, so that store owners will be able to see how the range looks in-store. Anyone introducing a new display in their store will get free POS support items including acrylic headers, demo kits and video players.
New products making their first public appearance include the ElectraStim Silicone Noir accessories. “These have not been seen in the UK before and we are confident of a good market response due to the fact that everyone is accustomed to silicone toys but they are relatively new to the e-stim market,” said a Cyrex representative. The Silicone Noir debutants are Aura (starter anal/vaginal), Nona(G-Spot), Ovid(Dildo) and Sirius(Prostate and Perineum). Also on display will be the firm’s new range of high end electro cock rings called Prestige, which the company expects to have particular appeal to the gay and fetish markets.
The ETO Show, which is free to attend, takes place in The Pavilion at the NEC (National Exhibition Centre) in the Midlands on Sunday June 22nd and Monday June 23rd. It will feature the largest gathering of trade suppliers ever seen at a UK event, with the industry’s leading names in distribution joined by specialist suppliers from around the world and even including major US brands – Pipedream Products and Topco – for the first time.
Retailers, online stores and party planners who have an interest in pleasure products, lingerie and sexual health lines will find suppliers for every major industry brand on display, along with a number of new entrants to the market. Further incentives to attend come from the number of brand new launches scheduled for the event and the fact that buyers who place forward orders at the ETO Show can enjoy significant discounts from many exhibitors. An added attraction for visitors is the Lingerie Catwalk, where exhibitors’ latest costume and lingerie designs are showcased three times a day.
A guide to exhibitors can be found in the June issue of ETO along with more details about the event or you can visit www.ETOShow.com