ETO Show countdown: Alterego

Posted: June 9, 2014

Following its successful debut at last year’s ETO Show, Alterego will be bringing all eight of its brands to the event, including Avanua, Beauty Night, Ballerina Hosiery, Irall Erotic, Provocative, Passion, Roza, and Second Skin.

“All of the brands have their own place in our portfolio of products, each offering something different,” said Alterego’s Alan Gordon-Freeman. “They are all European brands and have exemplary standard of manufacturing quality.”

Ballerina, with its now famous ‘Infused with Pheromone’ collection, and Second Skin will be making their UK debuts at the event. Alterego will be running free prize draws on each day of the show, “with some great prizes on offer”.

The ETO Show, which is free to attend, takes place in The Pavilion at the NEC (National Exhibition Centre) in the Midlands on Sunday June 22nd and Monday June 23rd. It will feature the largest gathering of trade suppliers ever seen at a UK event, with the industry’s leading names in distribution joined by specialist suppliers from around the world and even including major US brands – Pipedream Products and Topco – for the first time.

Retailers, online stores and party planners who have an interest in pleasure products, lingerie and sexual health lines will find suppliers for every major industry brand on display, along with a number of new entrants to the market. Further incentives to attend come from the number of brand new launches scheduled for the event and the fact that buyers who place forward orders at the ETO Show can enjoy significant discounts from many exhibitors. An added attraction for visitors is the Lingerie Catwalk, where exhibitors’ latest costume and lingerie designs are showcased three times a day.

A guide to exhibitors can be found in the June issue of ETO along with more details about the event or you can visit