ETO Show countdown: ABS Holdings

Posted: June 12, 2014

At the ETO Show ABS will be promoting the following brands: Bettie Page, Bodi Spa, Empire Labs (Clone A Willy), Fleshlight, Fifty Shades of Grey, Tenga/Iroha, Kitten, Leaf, Lelo, Palm Power, Perfect Fit, Sensuva, Swan, System Jo, and We-Vibe – plus a few additional surprises.

ABS says it will be showcasing a number of new product launches on its stand but it is keeping their identities under wraps until the show opens. It did say it would have the full System Jo range, which is new to the UK market, and it will also be introducing new point of sale options for some of its brands.

Visitors can pick up a copy of the new ABS catalogue, get 10% discount on all orders placed during the show, take advantage of additional ‘on the day’ deals on brands showcased, and also get free shipping. Staff will also be running demonstrations of the new trade website’s features and benefits.

The ETO Show, which is free to attend, takes place in The Pavilion at the NEC (National Exhibition Centre) in the Midlands on Sunday June 22nd and Monday June 23rd. It will feature the largest gathering of trade suppliers ever seen at a UK event, with the industry’s leading names in distribution joined by specialist suppliers from around the world and even including major US brands – Pipedream Products and Topco – for the first time.

Retailers, online stores and party planners who have an interest in pleasure products, lingerie and sexual health lines will find suppliers for every major industry brand on display, along with a number of new entrants to the market. Further incentives to attend come from the number of brand new launches scheduled for the event and the fact that buyers who place forward orders at the ETO Show can enjoy significant discounts from many exhibitors. An added attraction for visitors is the Lingerie Catwalk, where exhibitors’ latest costume and lingerie designs are showcased three times a day.

A guide to exhibitors can be found in the June issue of ETO along with more details about the event or you can visit