ETO Show 2012 dates confirmed

Posted: December 7, 2011

The dates for the 2012 ETO Show have been confirmed as 24th and 25th June and the organisers have confirmed that, due to the unanimously favourable reception it received in 2011, the Lingerie Catwalk will return as the focal point of the event.

The Lingerie Catwalk allows exhibitors to showcase their clothing designs on a full size runway. Models walk down the catwalk to music and large video screens provide visitors with information about the product, the supplier and which stand it is available from.

All ETO Show exhibitors are given the opportunity to take advantage of the Lingerie Catwalk completely free of charge, and as they provide their own models they can ensure their designs really are presented in the best possible light.

This year there will be an Early Bird discount of 20% off published rate card prices for exhibitors who book their stands before 25th January 2012.

“2011 was a very sold year for the ETO Show and we’re all looking forward to the 2012 event,” said ETO Show organiser Jonathan Kirk. “The conversations I have had with exhibitors have been extremely positive and slots on the catwalk are already filling up.”

Now in its 8th year, the ETO Show is the UK’s only dedicated trade event for the adult pleasure goods sector. It takes place at the Pavilion at the National Exhibition Centre (NEC), Birmingham, and entry is free of charge. And in case you’re wondering, no, the dates don’t clash with either the 2012 Euro football tournament or the London Olympics.

For further details about exhibiting at the 2012 ETO Show contact organiser Jonathan Kirk on 07786 925080 or email