Pjur will not only be presenting its revised branding at next week’s EroFame, it will also be unveiling a new product range. The company says it has spent the last two years analysing how the brand has developed in the past, and how this will impact on its focus for the future.
Alexander Giebel, CEO and founder of the Pjur group, commented: “Our brand has developed beyond recognition – and so have the international markets. It was time for us to reinforce the brand’s core and its values, and adapt the brand’s visual look and brand communication to ensure it is fit for the future. The focus is on meaning, clear values, recognition and differentiation. This will enable us to strengthen our position on the market for our partners and the consumers.”
Pjur says the new range which will be launched at EroFame will be a great example of the firm’s new direction – but it’s not just the design that makes it so different to previous products. To find out what this means, visit Pjur on stand 26 in hall 4/F5.
