EQOM Group has announced the appointment of Marc van Boven as its new CEO, replacing Eric Idema [pictured] who will be leaving the role on 1st July. Idema will remain involved with the EQOM Group as a shareholder and as a member of the advisory board but has decided that the rapid growth of the company in recent years “requires different expertise than mine”.
EQOM Group, formed from the merger of EDC and wholesaler Eropartner Distribution in 2020, is expanding across Europe and aims to become a global player. It includes wholesaler ONE-DC and EasyToys.nl, one of the largest webshops in the Benelux, which attracts over 100,000 daily visitors.
Marc van Boven has a background in international retail and e-commerce and was partly responsible for the growth of companies such as Weleda, Omega Pharma, and Reckitt Benckiser (producer of, among others, Strepsils, Clearasil, and Durex).
Van Boven commented: “Leading EQOM will be a great new challenge. Eric Idema has laid a fantastic foundation for the further expansion of the company. He has completely transformed the sexual wellness market. I am excited to now work on the further expansion of EQOM as a market leader and this market in general, which affects us all.”
Idema added: “I am stepping aside to make way for a new CEO. I am extremely proud of all the employees and our business partners. When I started, I never expected that I and EasyToys would come this far. I had to think about it for a long time, but I think it’s wise to leave at the peak. The company is entering a new phase and this requires different expertise.”
He will remain active as an investor and wants to use his expertise to advise e-commerce companies. He is also looking forward to sharing his knowledge and continuing to give lectures, with the proceeds going to support good causes.
