EQOM Group – parent company of EasyToys, Amoerlie and Kondomeriet as – has appointed Anneke Kamphuis as its new Chief Executive Officer. The company says that appointing a female CEO marks a new era “focused on transforming the industry from products to emotions, and from shame to openness”.
EQOM aims to evolve from concentrating on sexual wellness products into becoming “a platform for education, connection and confidence”, creating a movement promoting wellbeing and empowerment as well as building the business.
Anneke Kamphuis joined EQOM earlier this year as chief B2C officer and has been interim CEO since September. She brings strategic experience, commercial focus and social awareness to the role, and aims to guide EQOM into a phase of sustainable growth, deeper partnerships and greater societal relevance.
“We’re not just building a business; we’re shaping a movement – from silence to openness, and from shame to pride,” said Kamphuis.
A company spokesperson added: “With [Anneke Kamphuis’s] appointment, EQOM reaffirms its mission to make sexual wellness a natural and positive part of the broader conversation around health, happiness and self-confidence.”
