EIS/Satisfyer has acquired the Dutch and German pleasure product retail websites willie.nl and willie.de. Melanie de Jonge, CEO of Tonga BV, which previously owned the brands, released a LinkedIn statement on Saturday 26 April.
She said: We have enjoyed working with willie.nl a lot, but when receiving the takeover bid from EIS/Satisfyer, we realised that this would give the company much greater and faster growth opportunities than we could achieve. We believe willie.nl deserves this and therefore could not refuse this option.”
De Jonge added: “We wish them and the whole team we’ve worked with much pleasure, every success, and a bright future – and will of course follow developments closely!”
She continued: “Working on willie.nl was a fantastic and educational adventure and we truly enjoyed working on it, but some things come to an end, where you can also put new focus and full attention on others and that’s exactly what we are doing now at Tonga.”
De Jonge teased that Tonga would be revealing new plans and product lines at EroSpain in May.
