EDC Wholesale has announced it has signed an exclusive European distribution deal with intimate apparel brand BeWicked.
“EDC Wholesale is not only best in class when it comes to international distribution, but its online stores for erotic goods are a great match with BeWicked’s luxury lingerie and intimate apparel,” said Pedram Labib, BeWicked CEO. “BeWicked and EDC Wholesale will also collaborate in the future on innovative approaches to brand building and business expansion. Our exclusive, global partnership holds great promise for the future of both companies. We are excited to embark on this journey together.”
BeWicked was formed 13 years ago and releases seasonal collections in intimates, fashion bras and panties, and shapewear that cater to all body shapes and sizes.
EDC Wholesale CEO Eric Idema added: “BeWicked is a worldwide industry leader in luxury intimate apparel. We started distributing these items about a year ago and have been excited since day one. We are extremely excited to have entered into an exclusive distribution agreement in Europe and to offer our customers these amazing products and we are convinced that our customers are as excited as we are.”
EDC Wholesale ran a ‘drop your business card here’ competition at EroFame in October and the lucky winner was Tapio from Antishop in Jyväskylä, Finland, who was given €500 to spend on BeWicked products. “Winning this prize is a great thing,” Tapio said. “With this prize, we will be able to launch a new brand, alongside a wide selection of lingerie and I am confident that BeWicked will be a top seller in our collection. Without a doubt, we are pleased with a partner like EDC Wholesale. Our cooperation started some years ago, when we got to know each other, and sales were up. I have visited EDC’s headquarters in Veendam and I am very impressed with the company’s level of skill. We are happy to continue our cooperation and expand our collection with the new items from BeWicked.”
For more information visit www.edcwholesale.com or contact [email protected]
