EDC Wholesale has reported that its 2020 limited edition Naughty & Nice Advent Calendar has almost sold out, even though this year’s production run was doubled in size from last year’s.
“Customers have pre-ordered the calendar way in advance,” said EDC sales director Andre Visser. “This gave us a good estimate of the demand for this year, but we could not foresee that we would be as good as sold out in July. We are encouraging customers to pre-order now, even if they only take small amounts, to be sure of supply by the time we release the calendar.”
The Advent Calendar’s theme this year is the colours blue and copper, so the 24 products included will all match this. Designer Hester, who chose the colour theme, commented: “The trick was to choose a theme that is unisex but also leaves room for new options in the future. This year the choice fell on a beautiful dark blue shade in combination with copper-coloured gloss details. With this colour theme, I went to look at the options for the design of the packaging. I wanted something new and different, but I wanted to keep it recognisable. After all, the goal is to create a recurring, recognisable style, but also to ensure that everyone wants the new version every year. A tough task to create something every year that is at least as beautiful as the previous version.”
Preparations for the 2021 edition are already being made and EDC suggests customers who miss out on the 2020 edition might want to pre-order next year’s model early, even though no details are available yet. For more information contact [email protected]
