EDC own brands go worldwide

Posted: April 24, 2018

EDC Wholesale has entered into new distribution agreements with several international retailers and distributors for its own brand collections. The Dutch company started its first overseas venture with US-based Eldorado and recently added South Africa and Australia to its international customer base.

The wholesaler teamed up with Windsor Wholesale Australia and LonBrook [pictured], both located in Melbourne. “We are very excited to partner with these two amazing companies, they have a great reach in the Australian market and we are extremely happy to be working with them to get our brands to the consumers from down under,” said Andre Visser, international sales director at EDC Wholesale.

Australian consumers will now have access to EDC brands such as EasyToys, FPPR, Sinner Gear, Boners, and lubes from EasyGlide. The EDC Wholesale brands are available for Australian retailers to order at Windsor Wholesale, whose CEO David Watt said: “Windsor Wholesale is proud to be representing EDC Wholesale in Australia. We trust that their strong brands and proven agility as a business will serve them well in this region.”

LonBrook managing director Michael Bassett said: “EDC have picked only the category best sellers and combined with top quality packaging it will be a sure hit with our customer base. The EasyToys Collections cover a fantastic range of items from vibes thru to fetish items and we can’t wait to get them in stock and selling”

Online adult retailer Passionfruit will cover South African territories by bringing Easytoys and Sinner Gear to local consumers. The company is based in Cape Town and was founded by owners Joerg and Michael a little over a decade ago: “The team from Passionfruit.co.za is super excited about introducing EDC’s products from the Netherlands into South African bedrooms and we’re sure that our customers are equally thrilled with this news,” said Joerg, CEO at Passionfruit. “We love the sleek design of EDC’s in-house products which are all beautifully presented in classy, contemporary packaging. We believe that ‘unwrapping’ an intimate product should be a celebration and EDC Wholesale has hit a winning formula with the packaging design of their house brands such as the EasyToys, Sway, Boners, and Sinner Gear to name but a few.”

For more information about EDC Wholesale and its collections visit www.edcwholesale.com