Dreamgirl has added new features to its packaged lingerie Diamond Collection for 2012/2013. Enhancements include a bright white background that frames the enlarged front and back images, a front placement of the style number for easy reference and the multiple plastic windows on both sides of the box allow for easy viewing by the consumer. Many styles also have a gold banner along the bottom of the image to ensure the consumer notices additional items included with the lingerie such as eye masks, wrist restraints or intimate toys.
Items within the Diamond Collection include a matching thong or G-string and they are available in one size fits most and one size fits most queen.
“We are launching our updated Diamond packaging this year with the new Red Diamond box,” said Dreamgirl CEO Christopher Scharff. “We think the new packaging will increase sales by creating a strong bright statement for our retailers’ wall systems. In addition, we have enhanced our Black Diamond packaging with larger images on both front and back to feature more design details.”