After undertaking its own consumer research, ambitious UK lube brand Give Lube has suggested that retailers thinking of sourcing private label lubricants for their business may be better advised to consider dual branding.
Give Lube MD Nigel Powell explained: “I’ve said it so many times before. You wouldn’t buy a luxury car and then recommend putting budget supermarket oil in it. Give customers the quality that they deserve and added value by providing a high quality lube with the sex toys that you manufacture or sell but don’t go with a ‘private label’. Our own customer research revealed that it is perceived as a low cost add-on and is often discarded. Do you want any negative thoughts from your customer?”
Powell recommends dual branding – putting the retailer’s own name on the bottle alongside the brand – as a better alternative.
“Despite only having been trading for 18 months, we have received international recognition for our quality products, our ethos and innovative approaches by being nominated in the XBIZ 2013 Awards,” Powell added. “Sex toy and intimate medical device manufacturers are also recognising the quality of our products and importance and benefits of being associated with a high quality lube brand and are choosing our products for innovative dual brand projects. And not only does it boost profitability, but by being a consumable, it helps with customer retention as customers come back to you for more.”
Give Lube can assist with label design and dual branding is available for quantities of 500 or more bottles. For more information contact Give Lube through [email protected]
