Don Wands introduces new brand
Posted: December 7, 2011
Glow Industries has released Don Wands’ newest collection of artisan glass insertable sex toys under the Glass Indulgence label, a new brand that features ergonomic shapes in elegant packaging designed for ultimate retail displays and optimum consumer appeal.
The borosilicate glass line includes designs that have been mainstays in the Don Wands catalogue for years, and following consistent re-orders and regular customer feedback, Glow re-vamped Glass Indulgence with smaller, retailer-friendly packaging and a softer style that the firm says appeals to a broader shopper demographic.
“Don Wand’s Glass Indulgence shapes were selected specifically for women and couples who want to introduce glass into their bedrooms, but aren’t sure where to start,” Glow Industries’ director of product development Miranda Lancaster said. “Each of the seven unique shapes features textures, curves and colours that are easy on the eyes and appeal to a style-conscious consumer. We most definitely listened to our customers’ valuable feedback.”
Each Glass Indulgence piece is available in pink or dark blue borosilicate glass, a hypoallergenic, phthalate-free, and hygienic material that offers a solid, strong feel that naturally conducts cool and warm temperatures for a unique extrasensory experience. The new packaging has been redesigned with simple, sexy ‘little black dress’ inspired boxes featuring form-fitting windows and cantered hangholes that fit compactly on any slatwall.
“Our focus was to re-introduce Don Wands in a big way, while keeping the prices low,” Glow Industries’ sales manager Brian Nupp said. “We went through several rounds of revisions before finalising this look, and the response we’ve gotten from our travelling sales team has been immensely positive. Our products are already proven winners – we have the strong sales history to prove it. Now they’re even better.”
Glow Industries has manufactured top-selling glass smoking and lifestyle accessories and distributed hundreds of products for outside importers and manufacturers for more than a decade. The company broke into the adult toy market in 2002 by designing and producing intimate products and accessories out of the same high quality material to create the Don Wands brand. Glow has since established itself as a leader in the adult novelty and smoke accessory markets offering top-notch products at competitive and economical price points with speed and accuracy.
For further information visit http://glowindustries.com/