Just Eat Takeaway.com has announced it is partnering with Lovehoney Group to offer sexual wellbeing products to consumers as part of the company’s move into self-care. The collaboration will kick off in the United Kingdom (Just Eat), Austria (Lieferando) and Denmark (Just Eat) through different local retailers in each market.
Through this partnership, Lovehoney Group will deliver toys, lubricants, accessories and gifts to millions of consumers across multiple European markets, with exclusive offers and discounts available at key times such as Halloween, Black Friday and Christmas. There will also be free gifts on orders over €50 (or equivalent) from launch, while stocks last.
18+ age verification measures will be in place and deliveries will be made in sealed, unbranded paper bags. No orders will be left on doorsteps.
Guido Fambach, EVP sales at Just Eat Takeaway.com, commented: “Bringing everyday convenience to consumers spans every aspect of our lives, and this partnership with Lovehoney Group is testament to that. Self-care is becoming more important to consumers, and we are delighted to service our customers with the expansion of our assortment into the category. As we look forward, we will continue to focus on partnerships that make it easier for our consumers to seamlessly incorporate the products they know and love into their daily lives.”
Johannes Plettenberg, CEO at Lovehoney Group, added: “This collaboration with Just Eat Takeaway.com is a significant milestone for us as we continue our mission to make sexual wellness products more accessible. Sexual wellness is an important part of self-care, wellbeing, and overall health. By partnering with a leader in on-demand delivery, we’re breaking new ground in how consumers can access our products, ensuring they can incorporate sexual wellbeing into their daily lives with ease and discretion.”
The partnership will be rolled out to more markets in the next few weeks.
