Diamond Products acquires Jimmyjane
Posted: February 20, 2014
Pipedream’s parent company Diamond Products, in conjunction with a New York private equity firm, has acquired Jimmyjane, the design-led lifestyle brand of pleasure products. This is Diamond Products second pleasure products acquisition in less than a year. As part of Diamond, Jimmyjane and Pipedream Products now aim to shape the future of the category as the world’s leading manufacturer of pleasure products.
Nick Orlandino [pictured], chairman and CEO of Diamond Products, commented: “Jimmyjane is an exceptionally rare brand. Rare in the unique quality and design of its products, but also in the vision that has been executed over the last decade. I am very pleased that Ethan and the Jimmyjane team believe that our group is best able to ensure the continuity of this vision and the ongoing growth of the brand. Together we share the same values of quality and intense customer focus. I am convinced that our group will prove a good home and can help realise the significant future potential of Jimmyjane.”
Award-winning designer Ethan Imboden founded Jimmyjane in 2004, with the goal of bringing ‘pleasure to the people’ and reshaping the sex products market along the way, and the company has earned an enviable reputation for quality and innovative design over the last decade. Imboden said: “We’re excited about this next step for Jimmyjane. Both our company and industry have come a very long way in the past 10 years. With the strength of Diamond behind Jimmyjane, we’ll be able to take our mission of bringing ‘pleasure to the people’ to an entirely different scale. Nick and the Diamond team respect the customer- and design-centric values, approach and attention to detail that are the foundation of Jimmyjane, and will be great partners in growing the brand’s reach and amplifying its message.”
Under Diamond Products’ ownership, Jimmyjane will continue to operate separately, maintaining its product development, creative, online, and sales team at its corporate headquarters in San Francisco.